December 6, 2019

Yokohama Tyres Take Top Spots In New Product Award at SEMA Show

Yokohama Geolandar X-AT
Yokohama Geolandar X-AT

Yokohama picked up three of the New Products Awards in the Tire and Related Product category at the 2019 SEMA Show.

The Geolandar X-AT SUV/pickup truck tyre was named the winner in the Best New Tire and Related Product category. The two Runner-up Awards in the same category also went to Yokohama tyres—the Geolandar X-CV highway terrain tyres for high-performance crossover SUVs, and the Advan Apex V601, an ultra-high-performance summer tyre.

Yokohama Geolandar X-CV
Yokohama Geolandar X-CV

The Geolandar X-CV has received the M+S (mud & snow) designation indicating suitability for driving in a sudden snowfall. In addition, all sizes in the tyre’s line-up have received the W speed rating that indicates suitability for driving at speeds up to 270km/h.

Yokohama Advan Apex V601
Yokohama Advan Apex V601

The Advan Apex V601 was developed specifically for the North American market and features Yokohama’s latest high-performance tyre technologies.

“Winning a prestigious SEMA New Product Award is a major achievement, but sweeping the category is unprecedented and a testament to the strides we’ve made in terms of our new products.” said Andrew Briggs, Yokohama Tire Corporation’s vice president of marketing and product management.