Yokohama has begun supplying tyres to Toyota Motor Corporation as original equipment for the automaker’s all-new Vitz (for Japanese market)/Yaris (for other markets), which was launched on January 12. The new Vitz/Yaris, being sold in Japan, Australia and New Zealand, comes equipped with one of three Yokohama tyres—the Yokohama dB E70 (tyre size: 195/50R16 84V), the BluEarth E70 (175/70R14 84S) or the S73 (165/70R14 81S).
The Yokohama dB E70 was developed with an emphasis on quietness. In addition to providing a highly quiet ride, the dB E70 is highly rigid – a feature that delivers superior stability and a comfortable ride while contributing to the vehicle’s low fuel consumption. The BluEarth E70 and the S73 feature the basic design and materials technology used in the Yokohama’s BluEarth global tyre brand, which is based on the concept of ‘environmentally, human, and socially friendly’. Yokohama says the tyres deliver a safe, comfortable ride while enhancing the vehicle’s fuel efficiency and are ideal summer tyres for passenger cars.