September 30, 2020

Yokohama Picks Up iF Design Award 2020

Yokohama Advan Apex V601
Yokohama Advan Apex V601

Yokohama has announced that its ultra-high performance Advan Apex V601 tyre – currently being sold in the North American market – was named in February a winner of an iF Design Award 2020 in the Product Discipline category.

The Advan Apex V601 combines Yokohama’s latest high-performance tyre technology with an asymmetrical tread pattern to achieve ‘superior wet performance and handling while delivering a most comfortable and quiet ride’. A high-grade micro silica tread compound has been used to deliver excellent cornering performance.

Yokohama’s products have picked up a number of awards in recent months. The Geolandar X-CV and Geolandar X-AT were among the recipients of the Chicago Athenaeum’s 2019 Good Design Award. Three Yokohama tyres were recognised at the 2019 SEMA Show, with the Geolandar X-AT named the Best New Tire while the Geolandar X-CV joined the Advan Apex V601 as runners-up. In addition, the Geolandar X-MT received a Red Dot Design Award 2019.

The iF Design Award has been awarded since 1953 by iF International Forum Design GmbH, one of the world’s oldest and most prestigious design organisations, based in Germany. Each year, candidate entries are evaluated based on such criteria as innovation and elaboration, functionality, aesthetics, responsibility and positioning. This year’s winners were chosen from among 7,298 entries from 56 countries after critical screening by 78 international design experts.