March 20, 2019

Yokohama Factory-Equipped on BMW’s X3 In China

ADVAN Sport V105
ADVAN Sport V105

Yokohama has announced today that it is supplying the ADVAN Sport V105 tyres made at its Suzhou Plant in China as original equipment (OE) for use on the new BMW X3 Midsize Sports Activity Vehicle made at the German automaker’s plant in China. The Suzhou Plant began supplying 245/50R19 105W size tyres for the China-made X3 in May 2018.

The ADVAN Sport V105 is a high-performance tyre developed by Yokohama Rubber primarily for use on high-power premium automobiles. The company says that the tyre delivers excellent driving performance combined with superior comfort and safety. The tyres being supplied for the new X3 were jointly developed with the BMW Group and bear the German automaker’s star mark symbol of approval on the tyre sidewall.

Under its three-year medium-term management plan, GD2020, Yokohama Rubber has positioned the expansion of its presence in the premium tyre markets as the core goal for its consumer tyre business. The company says one of the specific strategies for achieving that goal is the ‘premium-car tyre strategy’, which aims to increase use of Yokohama tyres as OE on premium cars in Japan and abroad.