January 19, 2021

World’s first Genesis studio opens in South Korea

Genesis G90
Genesis G90

Genesis, the luxury automotive brand, will open its first dedicated brand space inside a newly built cultural complex ‘Starfield’ in Hanam, 30km east of Seoul on September 9.

“We are very excited to open the Genesis brand’s first dedicated brand space, Genesis Studio. Visitors can easily drop by the Studio, and get a chance to know about Genesis. This space, located in a busy area, will serve to introduce our brand, and to raise visitors’ curiosity around it. We have also developed diverse concepts of brand spaces that fit for different objectives, so you will see more exciting brand spaces to come in the near future,” said Manfred Fitzgerald, Head of the Genesis brand.

Located on the second floor of the complex, the Genesis Studio will host the range-topping G90 limousine, G80, and G80 Sport. In particular, visitors can have an opportunity to experience the G80 Sport ahead of its official launch scheduled later this year in Korea.

The company says the Genesis Studio will provide a one-stop, stress-free customer experience where brand experience, test drives, purchases and consultation are offered. Genesis experts will be on hand and visitors can also experience the performance of the Genesis range by test driving the vehicles on a range of specially-planned routes.

Genesis says it plans to open diverse concepts of brand spaces in major markets. As the first dedicated brand space for Genesis, the site in Hanam will inspire other Genesis brand spaces around the world.