The P Zero world store concept – already launched in Los Angeles in 2016, Munich in 2017, Monaco in 2018, and Dubai at the beginning of 2019 – has come to Australia with Melbourne hosting Pirelli’s latest flagship store.
P Zero World is, says Pirelli, a ‘boutique store for tyres’ – a facility in which customers can find Pirelli’s most exclusive products along with bespoke services for owners of sports cars and luxury cars. The P Zero World stores are the only places where customers can discover the entire Pirelli range, such as the performance P Zero Trofeo R, and the Pirelli Collezione tyres for classic cars that combine period looks with modern technology. Motorbike and road bike tyres are also available, as are Pirelli Design accessories.
Car valeting and courtesy cars are among the services offered to P Zero World customers. Pirelli’s track expert is also on hand – a technician able to advise on the ideal set up for each car, whether for road or track use.
The Melbourne branch of P Zero World was born in collaboration with Mag Wheel Tyre, and covers more than 1200 square metres with five service ramps. Mag Wheel Tyre is a family business that has been collaborating with Pirelli for several years and serves around 40 cars per day.
Pirelli says Melbourne was chosen as the site for the new P Zero World store as, amongst other things, the city boasts Australia’s highest number of vehicle registrations in the prestige sector. One of every three supercars sold in Australia is registered in Victoria.