June 25, 2019

Pirelli to partner Emirates Team New Zealand for the America’s Cup

Pirelli is to partner with Emirates Team New Zealand for the 2017 America's Cup
Pirelli is to partner with Emirates Team New Zealand for the 2017 America's Cup

 

Pirelli and Emirates Team New Zealand have announced they have signed a partnership agreement for the 2017 America’s Cup 2017. Pirelli will be the official sponsor of the 2-time winner of the world’s premier sailing competition, which this year will take place from May 26 to June 26 in Bermuda, and the Pirelli logo will feature on the boat and its rudders.

Taking part in this sporting challenge underlines the link between Pirelli, which sponsors 350 motor championships in the world, including F1, and racing, be it on the track, road or sea.

“The sponsorship of the Emirates New Zealand team adds to the already rich portfolio of high profile sporting collaborations which Pirelli, the leader in the Prestige segment, has and which has grown ever richer in recent months, even beyond motor competitions, with the goal of strengthening the brand’s positioning at the high end of the market,” said Marco Tronchetti Provera, Pirelli CEO and executive Vice President-