Cooper Tire Europe has launched a new website for the UK market.
The company says the new website was designed as a result of feedback gathered from Cooper’s online community and reflects a balance between the brand, the retail network and the end consumer.
The site has an advanced car/tyre search function that is quick and easy to use – consumers simply fill in the basic details of their vehicle and the website will tell them which tyres are the perfect fit for their vehicle.
The next step is for the consumer to find the nearest retail outlet stocking the relevant Cooper product. By using the website’s dealer locator, consumers can pinpoint the nearest dealer once they have identified the suitable tyre for their vehicle.
Another notable new function is a dealer portal, where it is possible for Cooper retailers to create their very own customised page on the Cooper Tire Europe website.
Apart from complete product information, the new website offers content on Cooper’s range of sponsorships and full motorsport involvement, as well as tyre safety tips and information on best practice tyre storage and maintenance.
In the coming months, the website will be expanded with language options to cater for Cooper’s European, Middle Eastern and African markets.
For more information visit: www.coopertire.co.uk.