For the second consecutive year, Michelin earned top customer satisfaction scores and swept all four segments of the 2018 J.D. Power Original Equipment Tire Satisfaction Study.
Michelin received top honors in the Luxury, Passenger Car, Performance Sport and Truck/Utility segments.
Customer satisfaction with Michelin’s original equipment tyres improved over 2017 results in all four categories, including a 28-point gain in the Performance Sport segment and 19 points in the Truck/Utility category.
“Michelin is dedicated to a renewed focus on customers, from our manufacturing partners to the dealers who buy our tyres to the consumers who use them,” said Scott Clark, chairman and president, Michelin North America. “This recognition validates Michelin’s organisational approach to quality, which results in products that consistently exceed performance expectations and an ongoing improvement in service to our customers.”
The 2018 U.S. Original Equipment Tire Customer Satisfaction Study is based on responses from more than 30,477 vehicle owners of 2016 and 2017 model-year vehicles. Satisfaction was examined in four areas: tyre wear, tyre ride, tyre appearance and tyre traction/handling.
J.D. Power is a global marketing information services company operating in key business sectors across a variety of industries, including market research, automotive forecasting, performance improvement, Web intelligence and customer satisfaction.