February 18, 2020

Michelin Partners Playstation on Gran Turismo Sport

Michelin is partnering Playstation on the Gran Turismo Sport series
Michelin is partnering Playstation on the Gran Turismo Sport series

PlayStation has selected Michelin as the “official tyre technology partner” for its Gran Turismo franchise. Under the multi-year agreement, Michelin also becomes “official tyre supplier” of FIA Certified Gran Turismo Championships.

The relationship begins by increasing Michelin’s visibility through free downloadable content on Gran Turismo Sport available to users by October 2019. The Michelin-themed download will feature for the first time:

  • A new Michelin section on the Gran Turismo Sport “Brand Central” virtual museum, which introduces players to Michelin’s deep history in global motorsports, performance and innovation.
  • Tyre technology by Michelin available in the “Tuning” section of Gran Turismo Sport, applicable to the game’s established hard, medium and soft formats.
  • On-track branding elements and scenography from many of the world’s most celebrated motorsport competitions and venues.

Michelin has a long and storied history in motorsport and developing technologies proven on the track, and says it will share this knowledge with Sony in the first co-development exchange of its kind.

“This relationship is a perfect match, connecting the most successful virtual driving experience with the global leader for high-performance tyres,” said Scott Clark, executive vice president of the Americas region for Michelin Group, responsible for the Company’s global automotive, motorsports and experiences business segments.

“Michelin leads the industry in tyre simulation,” added Clark. “Michelin develops and tunes virtual tyres on virtual vehicles before the tyres are even produced, with extremely accurate translation to real tyres on real vehicles. Combining this technology with real motorsports data will enable Sony to bring more tyre strategy into the game and, in the longer term, also helps more people understand the critical role that Michelin tyres play in optimising vehicle performance.”