Michelin has been awarded the Tire Manufacturer of the Year award at the 2019 Tire Technology International Awards for Innovation and Excellence.
A panel of 31 tyre industry specialists made up of tyre and vehicle manufacturers, industry research professionals and university experts chose the company as the recipient of the award, awarding the accolade to Michelin for several achievements, including the company’s environmental initiatives, product innovation and its work into worn tyre performance.
“Michelin’s environmental initiatives over the past 12 months have been outstanding,” said Judge Klaus Baltruschat, tyre expert for TÜV SÜD, the global testing, certification, inspection and training provider. “They are one of the few tyre OEs to commit to 2048 sustainability targets. Michelin has been driving the market with innovations and sustainability concepts for years, and their environmental initiatives such as micronised rubber powder and clever tread pattern design that still delivers good performance, even when close to being worn out, are just a few examples that can be cited here.”