November 21, 2018

Michelin Launches Primacy 4 In Australia

Michelin launches the Primacy 4 tyre in Australia
Michelin launches the Primacy 4 tyre in Australia

Michelin has launched the latest generation tyre in the Primacy range, the Primacy 4, in Australia.

Delivered under the company’s ‘Safe When New, Safe When Worn’ concept, Michelin says the Primacy 4 provides ‘lasting safety and excellent performance in both new and worn conditions, throughout its entire life cycle’ and ‘serves as the benchmark silent tyre in its class, providing both comfort and a superior driving experience’.

The Primacy 4 comes with EverGrip Technology which is designed to increase water evacuation space by 50% for wet grip as the tyre wears with usage. A new-generation rubber compound bonds rubber and silica more strongly and evenly together providing uniform energy dissipation upon contact with the road, resulting in better grip on wet roads, even when worn.

The second is Silent Rib Technology, featuring inter-locking bands to minimise the deformation of tread blocks as the tyre rotates. This, says Michelin, reduces air pumping sound effects for a more silent ride and provides better shock absorption in response to road obstacles.

To prove the tyre’s abilities, Michelin commissioned TÜV Rheinland Thailand Limited (a member of TÜV Rheinland Group, a global leader in independent testing, inspection and certification services) to test new and worn Primacy 4 tyres on wet roads, as well as new and worn tyres of other premium brands. The company says the findings showed that on wet roads, Primacy 4 tyres outperformed other premium brands considerably – by 2.5m shorter when new and 5.1m shorter when worn (with 2mm remaining tread depth). It also says that worn Primacy 4 tyres outperformed the new tyres of some competitors by up to 1.8m.

“A tyre’s grip and braking performance – especially on wet roads – is critical to road safety in our country,” said Tim Hoare, Marketing Manager of Michelin Australia. “Australian consumers today choose their tyres based on their characteristics when they are new. But what happens to grip and braking performance once the tyre is worn?”

“In the tyre industry, performance tests are typically conducted on new products. At Michelin, we want to demonstrate that our tyre’s performance remains safe for its entire life cycle, not just when new.

“The new Michelin Primacy 4 addresses two major pain points of consumers: a silent and comfortable ride in all road conditions, and a feeling of safety for your loved ones even once the tyre becomes worn over time.”

In Australia, the new Michelin Primacy 4 will be released from 1 August 2018 and will be available in 35 sizes, from 15 – to 19-inch diameter. Fitments will cover a wide range of vehicles, including the Ford Focus, Toyota Corolla, Honda Accord, Mazda 3 and 6, Audi A4 and A6, BMW 3 and 5-series, Mercedes E and C classes, amongst many others. Michelin Primacy 4 is available at TYREPLUS and all Michelin’s authorised dealers across Australia.