January 27, 2021

Mazda Bringing Virtual Reality Driving Experiences To UK Customers

Mazda will be using Virtual Reality to market vehicles to UK customers
Mazda will be using Virtual Reality to market vehicles to UK customers

Mazda is partnering with shopping centre owner intu to bring virtual reality driving experiences to customers at five centres across the UK.

The retail tour will offer customers the chance to experience a 360 immersive virtual reality test drive of either the Mazda MX-5 or the Mazda CX-5. Using VR goggles whilst seated in each car, participants will be transported behind the wheel to experience a virtual drive along the roads of the Italian Alps (MX-5) or around the Longcross test track in Surrey, UK (CX-5).

Shoppers visiting the Mazda stand can also request an interactive digital brochure sent instantaneously via SMS or email, enquire about test drives, or simply find out more form the Mazda Brand Ambassadors.

Mazda says it will also use this technology to enhance the retail experience through the launch of their Drive Together App.

“The aim of this app is to enhance customer enjoyment and engagement with the brand throughout their retail experience. We are enabling customers who like to use digital devices as part of their shopping process, so each dealership will have the VR hardware to showcase the new interactive digital brochures and to offer exciting VR experiences akin to those found on the retail tour”, said Claire Andrews, Marketing Director Mazda UK.