July 8, 2020

Lexus reveals UX Concept

Lexus UX Concept

Lexus has unveiled its new four-seater UX Concept.

Created at ED², the Lexus design centre in southern France, the UX Concept is stocked full of cutting edge technology inside and out including three-dimensional human-machine interface (HMI) technology, electro-chromatic windows and slim door-mounted rear-facing cameras replacing mirrors.

Inside, the Lexus has floating hologram-style displays for the driver’s instrument binnacle and centre console. The driver’s instrument binnacle houses a transparent globe, floating in the manner of a hologram, in which a combination of analogue and digital information is featured.

The centre console features a prominent crystal structure within which a hologram-style display of the air-conditioning and infotainment systems is clearly visible to both driver and front passenger. The dash features screens that display images from the cameras that replace the wing mirrors and all switchgear is electrostatic and housed under transparent covers. There is even a demountable sound bar built into the passenger side of the dashboard.

The company says the UX Concept ‘highlights the intention by Lexus to attract an ever-wider group of new, younger, ever-connected urban customers to the brand for the first time’.

“The biggest challenge for any designer is always to create something new and original, yet with relevance to both the customer and the brand,” said Simon Humphries, ED² president. “Overall, this is a product which gives another hint of the potential for the Lexus design approach to satisfy those criteria.”