May 22, 2019

Lagonda Luxury SUV Debuts In Geneva

Aston Martin Lagonda All-Terrain Concept
Aston Martin Lagonda All-Terrain Concept

Aston Martin is getting in on the SUV action, joining the bevy of other luxury carmakers – from Bentley to Lamborghini – hoping to capture a slice of that ever-growing market.

In Aston Martin’s case, it’s the Lagonda All-Terrain Concept that will spearhead their attack – an all-electric all-wheel drive SUV which will be at the forefront of Lagonda’s push to create a range of state of the art, luxury vehicles driven by zero emission powertrain technologies.

Powertrain specs remain undisclosed but no doubt the production model will be exceptional in performance to keep up with the expectations of customers as well as the competition.

‘The Lagonda All-Terrain Concept adds a hugely exciting sense of adventure to the unique brand of luxury, emission-free vehicles that Lagonda is planning to produce,” said Andy Palmer, Aston Martin Lagonda President and Group Chief Executive Officer. “This is a car that would be at home whisking someone straight from a glamorous red carpet event to a remote scientific research lab. It shows the bold possibilities for Lagonda and demonstrates how the company will push to expand horizons in every area, whether it be technology, design or scope of travel.”

The Lagonda All-Terrain Concept is a near future study that continues the evolution of a design language that the company says  could be seen in production Lagonda models as soon as 2022.

Lagonda production is to be undertaken at a state of the art facility in St Athan, Wales, in the U.K.