Kumho has been presented with two Good Design Awards for passenger car products the Majesty 9 Solus TA91 and ECSTA PA51.
The Majesty 9 is an upgraded version of the Majesty Solus and includes a sidewall decorated with a hologram that changes form according to the angle of the prevailing light. The tread, meanwhile, carries a repeating design of geometric patterns and curves.
The ECSTA PA51 is an all-season tyre. The asymmetrical tread pattern disperses water in four different directions ‘for greater efficiency and fuel economy, and the differing depth of the grooves guarantees reduced noise and improved grip’.
The Good Design Awards are hosted by the Japan Industrial Design Promotion Organisation. Winners are granted the G-mark following evaluation of their design, usability and innovative features. The award is divided into five categories and Kumho’s success came in the sub-division for transportation equipment and industrial facility.