May 25, 2020

Kmart Tyre & Auto Service Rebrands to mycar

Kmart Tyre & Auto Service is rebranding to mycar
Kmart Tyre & Auto Service is rebranding to mycar

Kmart Tyre & Auto Service has announced its nationwide rebrand to mycar.

Over the course of the next few months, the Kmart Tyre & Auto Service stores will adopt a new look under the mycar name, with all 260 locations due to rebrand by mid-September.

The rebrand comes following the sale of Kmart Tyre & Auto Service to Continental A.G.

“We’re really excited to be launching the mycar brand and entering into a new and exciting chapter for our business,” said Adam Pay, Managing Director mycar. “We now have the opportunity to adopt a brand that speaks more about the type of work we do and the relationship we have with our customers.

“One of our key opportunities for the future is to be where drivers need us the most. The convenience of our existing store network coupled with our expansion plans are all focused on providing customers with ultra-convenience.

“We will be continuing to invest in our teams and in key projects to help shift the customer experience and carry the new brand forward. We look forward to welcoming drivers in store,” added Pay.

mycar will continue to provide tyre replacement, vehicle servicing and general repairs all backed by expert advice, benefits such as the tyre care plan, and a lifetime guarantee on workmanship.