January 25, 2020

Kia reveals the Proceed concept

Kia's Proceed concept
Kia's Proceed concept

Kia Motors has revealed new images of its Proceed Concept which will make its world debut at the 2017 Frankfurt International Motor Show on 12 September.

The concept presents a new body type for Kia – the extended hot hatch has a low, lean body; muscular proportions and compact footprint complemented by six-spoke aluminium 20-inch alloy wheels.

While the concept hints at a new design for upcoming road models there are also familiar design motifs, including the tiger nose grille and the sculpted island bonnet inspired by the Stinger.

The concept is finished in bespoke Lava Red paintwork. This has been created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer for a glossy, lustrous paint finish.

“With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family,” said Gregory Guillaume, Chief Designer Europe for Kia Motors. “The Proceed Concept represents a bold new vision of how the vibrant soul of the Proceed could be reincarnated and revitalised for a new generation of performance-oriented drivers.”