June 25, 2019

Hyundai and WayRay Unveil Next-Generation Visual Technology

Hyundai, and Swiss tech company WayRay, have unveiled a Holographic Augmented Reality (AR) Navigation System
Hyundai, and Swiss tech company WayRay, have unveiled a Holographic Augmented Reality (AR) Navigation System

Hyundai Motor Group, in collaboration with Swiss TECH company WayRay AG, has unveiled a Holographic Augmented Reality (AR) Navigation System, equipped in a Genesis G80, at the 2019 CES technology and innovation show in Las Vegas.

The company says the biggest advantage of a holographic AR navigation system built into the vehicle is that the stereoscopic image is displayed on the actual road and appropriately adjusted in accordance with the specific viewing angle of the driver, thereby delivering accurate driving guidance. The driver can enjoy vivid and precise holographic images without wearing a headset. The direction of movement is kept precise through the vehicle speed in real-time, and projecting navigational alerts through the windshield onto the road allows drivers to navigate safely while looking ahead undistracted.

Additionally, while conventional head-up display (HUD) units project a reflected image indirectly through an LCD screen mounted on the dashboard, the holographic AR display projects an image through the windshield.

WayRay’s display shows not only navigational features — such as lane guidance, destination points, and current speed — in augmented reality, but also incorporates ADAS features like lane departure warnings and forward collision warnings. The virtual image of 1,310mm x 3,152mm is projected at a distance of 15m from the driver’s eyes; Hyundai Motor Group has refurbished its HUD to fit WayRay’s system and offer the optimised solution to drivers.

The two parties will continue to work closely together to expand holographic AR technology to display people, objects, buses, bicycle lanes, and crosswalks, and additionally, further develop advanced ADAS functions such as a rear side warning system and the Highway Driving Assist (HDA) system.

In addition, they expect the incorporation of V2X (Vehicle to Everything) technology and connectivity features will allow data such as traffic signals, surrounding vehicle information, as well as road or weather conditions, to be provided in real time.

“This demo car is the first step of the proof of concept (PoC), but is an important step towards technology-driven innovation,” said Yunseong Hwang, Director of Open Innovation Business Group from Hyundai Motor Group. “Future mobility windshields will be more than just a piece of glass. AR holographic powered glass will serve as a platform to provide new services and open up new in-vehicle experiences.”