Goodyear and Bridgestone have announced they are forming one of the largest tyre distribution joint ventures in the United States. The companies say that TireHub will provide U.S. tyre dealers and retailers with a comprehensive range of passenger and light truck tyres, with an emphasis on satisfying rapidly growing demand for larger rim diameter premium tyres.
TireHub will be a 50-50 joint venture between Goodyear and Bridgestone and will combine Goodyear’s company-owned wholesale distribution network with Bridgestone-owned Tire Wholesale Warehouse (TWW). The transaction will, the companies say, enable Bridgestone and Goodyear to grow their respective tyre businesses and capture enhanced value for their brands. The transaction is subject to customary approvals and is expected to close mid-year.
Headquartered in Atlanta, TireHub initially will have more than 80 distribution centres and warehouse locations throughout the U.S.
At launch, TireHub will have the scale to reach the vast majority of retail locations in the U.S. daily. The new distribution company will complement both companies’ networks of existing third party distributors and provide a fully integrated distribution, warehousing, sales and delivery solution immediately following completion of the transaction.
“It’s critical for U.S. tyre dealers and retailers to be able to get the right tyres on time to meet the needs and expectations of their customers. TireHub will help position dealers to win in today’s dynamic and increasingly complex environment by giving them much needed access to a deeper and broader range of passenger and light truck tyres from Bridgestone,” said TJ Higgins, president, integrated consumer tire group, U.S. and Canada, Bridgestone Americas.
“With the ability to deliver the full portfolio of Goodyear products and a dedicated focus on driving logistics and customer service excellence, TireHub creates a winning proposition for us, our customers, Goodyear’s company-owned retail outlets and consumers, whose expectations and shopping patterns continue to evolve,” said Steve McClellan, president, Goodyear Americas.