January 17, 2019

Firestone extends contract with IndyCar

Indycar has announced a multiyear contract extension with Bridgestone Americas Tire Operations, LLC (BATO), continuing its long-time partnership with Firestone as the official tyre supplier of the Verizon IndyCar Series. The announcement extends the tyre brand’s involvement in open-wheel racing that dates back to 1911.

“Firestone is part of the fabric of IndyCar and its commitment to evolving performance, innovation and safety in the Verizon IndyCar Series has been remarkable,” said Jay Frye, IndyCar president of competition and operations. “The Firestone brand has been part of our sport for more than 100 years and continues to be an integral partner in the growth of IndyCar on and off the racetrack.”

“For more than a century, the Firestone brand has utilised racing as the ideal stage to showcase the trusted dependability of our tyres,” said Lisa Boggs, director of motorsports, Bridgestone Americas. “This partnership is integral to our marketing initiatives as it allows us to engage with fans via the unique, multi-faceted platform that the Verizon IndyCar Series provides, and we look forward to building upon the brand’s time-tested racing legacy.”

This season, following discussion with Verizon IndyCar Series teams, IndyCar and Firestone have added to the overall tyre allotment at each event to increase the amount of on-track activity during practice sessions. Additionally, teams will be permitted to run one set of alternate (red-sidewall) Firestone Firehawk tyres during Friday practice sessions at all road/street course events to better evaluate their capabilities for qualifying and the race.

In addition to its contributions to on-track competition, Firestone is a key partner in the marketing and promotion of the Verizon IndyCar Series. The season-long activation for Firestone includes sponsorship of race events, on-site fan engagement via the IndyCar Fan Village and a national advertising campaign that spans television, radio and print/digital media outlets.

The 2017 Verizon IndyCar Series season begins with the Firestone Grand Prix of St. Petersburg on March 12.