Cooper Tire’s Discoverer AT3 family of tyres have earned 2018 Good Design awards. The winning tyres were selected from more than 900 entries spanning nearly 50 countries.
The Good Design award is one of the world’s most prestigious and longest-standing design award programs recognising innovative and cutting-edge industrial, product and graphic designs produced around the world. The award is based on criteria including innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency and sensitivity to the environment.
Cooper’s Discoverer AT3 family of tyres includes the Discoverer AT34S, Discoverer AT3LT and the Discoverer AT3XLT. The Discoverer AT34S, which was named a New Product Award winner at the Specialty Equipment Market Association (SEMA) show in Las Vegas, is designed to deliver reliable performance with both on-road comfort and off-road durability for SUVs and pick-up trucks. Cooper says the tyre’s Adaptive-Traction Technology grips the surface, whether rocky or smooth, under the most severe weather conditions.
The Discoverer AT3LT with Durable-Tread Technology is designed to haul heavy loads with less wear and is built to withstand ongoing assault from dirt and gravel.
The Discoverer AT3XLT offers the features and durability found in the Discoverer AT3LT with the addition of rugged, biting edges on the tyre’s shoulder for extra grip and resistance to punctures.
“The Discoverer AT3 family of tyres was developed utilising insights from consumers – resulting in tyres that truly stand up to drivers’ expectations,” said Scott Jamieson, Cooper’s Director of Product Management. “These products have received outstanding reviews and earning Good Design award recognition provides further third-party validation of Cooper’s commitment to offering innovative products that perform.”