January 27, 2021

Bridgestone Select Unveils New Design for Store Interior

Bridgestone has unveiled a new-look interior for its Bridgestone Select stores
Bridgestone has unveiled a new-look interior for its Bridgestone Select stores

A new look will be rolled out to future Bridgestone Select stores, with the retailer unveiling a fresh interior.

The new-look interior is a complete refresh of Bridgestone Select’s current reception and waiting area, with a contemporary design and materials that, the company says, reflects its commitment to reducing its environmental footprint.

The new interior features energy efficient LED lighting, a mix of warm timber and sleek, colourful finishes and recycled tyre rubber flooring. The addition of an environmentally inspired corner will, the company says, highlight Bridgestone’s environmental stewardship initiatives.

The revamp comes just one year after Bridgestone Select began rolling out a new exterior look, moving to a vibrant red store.

“The move to red stores has been well received. Red has always been a colour associated with the Bridgestone brand so our new stores and stores that are undergoing refurbishment are becoming even more recognisable to customers seeking out our brand,” said Heath Barclay Bridgestone Australia’s Director of Sales.

“Our goal was to set Bridgestone Select apart and with our commitment to providing the best possible customer experience. I believe our new interiors combined with our great level of service will lead to high customer satisfaction.”

Bridgestone Select was recently named as the winner of Canstar Blue’s Most Satisfied Customers – Auto Servicing category, as well as the Reader’s Digest Gold Quality Service Award for the tyre retail category in 2018.

The new store interior will be rolled out into the Bridgestone Select network from 2019.