January 25, 2021

Bridgestone responds to SUV boom with range expansion

Bridgestone Australia is expanding its Supercat H/T range to cater for the increased demand in quality Sports Utility Vehicle (SUV) tyres. There are more SUVs on Australian roads than ever before – according to the Federal Chamber of Automotive Industries, SUVs accounted for 37.4 per cent of the new vehicle market in 2016 – and new Supercat tyre sizes are now available exclusively from Bridgestone Select, Bridgestone Service Centre and Bridgestone Tyre Centre stores.

Bridgestone Australia and New Zealand Managing Director Andrew Moffatt said the company’s decision to expand its popular Supercat range was a natural response to the state of the market.

“Automotive sales have a flow on effect to the tyre industry, so it’s important that we monitor any changes or trends closely,” Mr Moffatt said.

“For the past 7-8 years or so, Australian consumers have been moving away from the traditional passenger car and purchasing an increasing number of SUVs.

“It’s a trend that has shown no sign of slowing down, so it’s only right that we modify our offering to ensure we’re catering to the needs of Australian motorists.

“The Supercat H/T range expansion is just the start. We have even more in store for the SUV market in the near future – so watch this space.”

Bridgestone says the Supercat H/T delivers stability and safe handling in wet and dry conditions, long wear life, good ride comfort and reduced road noise.

“The Supercat H/T is a great choice for consumers looking for a mid-level highway terrain tyre that delivers across the board, particularly in terms of ride comfort, stability and safe handling,” said Mr Moffatt.

The Supercat H/T is now available in 14 sizes to suit a range of SUVs, including 225/65R17, 235/60R17 and 235/55R18.