Bridgestone has been named as ‘Australia’s Most Trusted Tyre Brand’ for the seventh consecutive year in the annual Reader’s Digest Most Trusted Brands award. Bridgestone is the only tyre company to win the title since the tyre category was introduced in 2014.
The Reader’s Digest Most Trusted Brands survey is conducted by independent research firm Catalyst and saw nearly 2,500 Australian respondents in the 2020 appraisal across 70 categories.
“This is an unprecedented time in history right now and trust has never been more tested in our community,” said Louise Waterson, Reader’s Digest Australian editor-in-chief. “Consumers have turned to those trusted and familiar brands to protect themselves and their families.”
Bridgestone Australia & New Zealand Managing Director, Stephen Roche, said building trust is at the core of Bridgestone’s operations.
“More than ever, we are seeing how trust is crucial to Australians, and we’re honoured to maintain the trust we’ve earnt with Australian motorists over the past seven years with safe, reliable tyres, great service and meaningful contributions to the community,” said Mr Roche.