The passion Bridgestone stores have for giving back was celebrated at the Excellence in Franchising Awards on October 11, with Bridgestone Australia winning this year’s Franchisor Social Responsibility Award.
Judged by the Franchise Council of Australia (FCA), the award recognises a franchisor’s outstanding commitment and contribution to regional, national and global communities and the natural environment.
Bridgestone Australia and New Zealand Managing Director Andrew Moffatt said the Bridgestone retail network, known as the Family Channel, supported a range of initiatives focussed on the community, the environment, youth and safety.
“We take great pride in the fact that our commitment to the community extends far beyond what you might expect,” Mr Moffatt said.
“Our franchisees are dedicated to providing safe, quality tyres – but they are equally as passionate about supporting the communities in which they live and work.”
Throughout the year, stores support the company’s 30-year Leukaemia Foundation partnership by holding World’s Greatest Shave fundraisers, selling special Light the Night blue valve caps, funding the supply of patient transport vehicles and more.
From an environmental perspective, Bridgestone’s 300 retail stores all recycle effectively, diverting a significant number of tyres from landfill each year. They are also key to raising the profile of Bridgestone’s Ecopia low rolling resistance tyres, which deliver real environmental benefits by reducing fuel consumption and lowering CO2 emissions.
More recently, the retail network has been actively working to create a bright and sustainable future under a company-wide initiative called Tomorrow Matters. Ten stores won the right for schools in their area to apply for grants of up to $10,000, with the funds now being put towards projects focussed on the environment, technology and youth development.
Alongside Bridgestone’s corporate commitments, many stores also choose to dedicate additional time and funds to other causes.
Mr Moffatt said these activities helped franchisees build stronger relationships with their local communities and, importantly, provided them with ways to “give back”.
“Our corporate social responsibility activities engage the franchise network and make Bridgestone store owners, and their staff, proud to work with a company that operates responsibly and in a community-minded manner,” he said.
“It means the Bridgestone retail network attracts franchisees who not only want to be successful business people, but who also value being part of a company that contributes positively to society.
“Thank you to the FCA for this fantastic honour and to all our franchisees for their outstanding contributions. This award wouldn’t have been possible without them.”
The Gala Awards Dinner was held as part of the FCA National Franchise Convention in Sydney on October 11.
For more information about Bridgestone, please visit www.bridgestonetyres.com.au