November 29, 2020

Bridgestone Develops Bespoke Potenza Tyres for Maserati’s MC20 Supercar

Maserati MC20 Bridgestone
The Maserati MC20 supercar will roll on tailor-made Bridgestone Potenza tyres

Bridgestone has been selected as the exclusive tyre supplier for the MC20, Maserati’s new supercar.

The MC20 will wear tailor-made Potenza tyres, that Bridgestone says has played a significant role in improving the MC20’s high performance capacity. The tyres feature an asymmetric tread design for enhanced steering response and cornering stability, a newly developed tread compound that enhances grip, and an internal crown structure that distributes footprint pressure evenly when cornering. Combined, Bridgestone says, these elements provide a high-performance tyre which delivers an optimum mix of control, speed and stability that improves the supercar’s overall performance.

Both Bridgestone and Maserati used in-house R&D centres and virtual development technology to develop and test the new MC20 and its bespoke tyres. Through its proprietary virtual tyre modelling technology, Bridgestone says it reduced the length of the development process, limiting its environmental impact by using less resources and cutting the project’s time to market. This contributed to a more efficient process, with the MC20 design produced in approximately 24 months.

“Fully developed, tested and manufactured in Europe, these custom-designed Potenza tyres have been designed to meet the high demands of Maserati,” said Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA. “Collaborating once again with Maserati, we developed a specially engineered Potenza tyre that enables Maserati’s MC20 to deliver on its power, control and sporting capabilities.”