Bridgestone EMEA has completed its acquisition of Groupe Ayme, resulting in the company’s retail network of First Stop, Speedy and Côté Route now having more than 900 points of sale.
Bridgestone says the acquisition supports its retail vision to become the most trusted provider of tyre and automotive service in every business segment it serves, allowing the company to get closer to the market and gain a better understanding of end-users essential to building a leading position in the market.
“This acquisition is another great step forward to fuel Bridgestone’s growth in the region,” said Paolo Ferrari, CEO and President of Bridgestone EMEA. “From the first discussions with the Ayme family it became clear that we share core values of customer service, the same focus on the end user, and that we benefit from the contribution of great professional teams. Over the years, Groupe Ayme has developed a very solid business, this is due to their outstanding competence in retail management and founded on their unique relationship with the end users through their outlets and affiliates. We will strongly support the implementation of Groupe Ayme’s strategic plan.”